Marketing Strategy
We've come a long way from the four Ps. Understand the needs of your customers and prospects and how your brand fits into their world view in order to achieve your awareness and growth goals.
Recent Success Stories
Customer Segmentation for Education Company
3 Week Engagement
Need:
A PE-owned education business needed a consultant to conduct a customer segmentation analysis to inform the company's go-to-market strategy.
Outcome:
The expert defined and developed the total potential customer base by segment, assessed the potential value of the customer base, and mapped that base to the company's current customers to identify gaps and opportunities.
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Annabel, previously an associate at McKinsey & Company, has led segmentation analyses and market research ahead of new product launches.
Sales Strategy Support for Industrial Water Treatment Company
3 Month Engagement
Need:
An industrial water treatment company needed an expert to identify potential nearby customers for additional water treatment services.
Outcome:
The expert reviewed facility capabilities and configuration, developed hypotheses about potential customers, refined current customer segments, and estimated potential water volumes to be treated.
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Uday, an MBA and PhD in fuel science, runs a market research and consulting firm specializing in chemical, oil and gas, and energy industries.
Health & Wellness Product Strategy for Fortune 500 CPG Company
2 Month Engagement
Need:
A Fortune 500 CPG company needed an expert to help develop a strategy for a new health & wellness-focused beverage portfolio.
Outcome:
The expert provided strategy recommendations for the new portfolio with a clear action plan, an ideation pipeline, and a customer research plan.
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Camille, previously a brand manager for Dannon and L'Oreal, has experience identifying new business opportunities and launched her own health and wellness brand.
Marketing Campaign Launch for Fortune 500 Healthcare Company
3 Month Engagement
Need:
A Fortune 500 healthcare company needed an expert to create an enterprise marketing strategy and develop executive communications about plans.
Outcome:
The expert collaborated with business unit marketers to synthesize plans into one story, ensured plans delivered against enterprise objectives, and ensured connectivity between enterprise and digital strategy.
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Femi has 20+ years of experience developing integrated marketing campaigns across both startups and Fortune 200 companies, and experience developing executive strategy communications.
Marketing Strategy Expert Spotlight
