Need:
A Fortune 500 CPG company needed a creative director to provide art direction for a brand event.
Outcome:
The expert provided creative direction for a video installation, graphic design for invitations, as well as prints and frames used throughout the event.
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Need:
A Fortune 500 CPG company needed an expert to test new product concepts through paid digital channels to accelerate the product development process.
Outcome:
The expert partnered with product leaders to define test goals, built creative assets and a landing page for ads, implemented the ad test, and analyzed the results to inform pricing.
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Need:
A large energy company needed an expert in digital marketing to support development of omnichannel campaigns to drive customer engagement.
Outcome:
The expert acted as project manager for the campaigns to deliver them on time and on budget, coordinated asset production with team and third-party vendors, and set up reporting and analytics to track performance.
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Need:
A Fortune 500 company needed an expert to audit a digital holiday shopping campaign and provide testing and optimization recommendations.
Outcome:
The expert reviewed the existing strategy and ad campaigns, recommended changes to keywords and targets, and identified A/B test opportunities and potential site updates.
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