Sales & Marketing
A holistic and customer-centric go-to-market approach will help your product or service resonate with your considered sets of stakeholders. Find the right expert to help you stand out and win.
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Recent Success Stories
Innovative Brand Strategy for Loyalty Program
Project Launched in 2 Weeks
Need:
A large retailer was looking to develop a new, innovative loyalty program and needed a consultant with brand strategy experience to help them define the new program and develop an implementation roadmap.
Outcome:
Leslie recommended brand positioning and GTM strategy for the new program. Following the initial strategy and design, the client extended the engagement through implementation planning and execution.
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Leslie, a former BCG consultant, has deep experience bringing new experiences to market in large retailers such as Macy's and Gap.
Marketing Operating Model & Content Ecosystem Design
5/5 Star Rating
Need:
A large pharma company was developing an end-to-end marketing ecosystem and operations process to elevate the customer experience through personalization. The existing team lacked marketing operations expertise needed to drive the work forward.
Outcome:
Across two initial phases, Paul assessed the current state and designed the future state ecosystem blueprint, which was successfully implemented by the business to improve their customers' experience.
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Paul has extensive experience building global brands for Fortune 500 companies across industries through his experience in global digital and consumer experience roles.
Competitive Benchmarking for Pharmaceutical Company
Project Launched in 5 Days
Need:
A Fortune 500 pharmaceutical company needed an expert to conduct competitive benchmarking analysis for entrance into a new product market.
Outcome:
Sigal armed the client with a safety and efficacy analysis of competitors across 10 drugs.
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Sigal, a managing partner at a health care consulting firm, has extensive industry experience over a long career at health care systems and medical device companies.
Beverage Industry Subject Matter Expert for VOC Work
5/5 Star Rating
Need:
A global leader in industrial filtration services was developing a new process for producing high-quality shelf-stable orange juice and sought a subject matter expert to lead voice of the customer focus groups on quality.
Outcome:
The client leveraged the Michael's findings to validate the quality of the product and meaningfully accelerate their go-to-market strategy.
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