Need: A large retailer was looking to develop a new, innovative loyalty program and needed a consultant with brand strategy experience to help them define the new program and develop an implementation roadmap.
Expert: The client engaged a former BCG consultant seasoned in bringing new experiences to market in large retailers such as Macy's and Gap.
Outcome: The expert recommended brand positioning and GTM strategy for the new program. Following the initial strategy and design, the client extended the engagement through implementation planning and execution.
Marketing Operating Model & Content Ecosystem Design
5/5 Star Rating
Need: A large pharma company was developing an end-to-end marketing ecosystem and operations process to elevate the customer experience through personalization. The existing team lacked marketing operations expertise needed to drive the work forward.
Expert: The expert had extensive experience building global brands for Fortune 500 companies across industries through his experience in global digital and consumer experience roles.
Outcome: Across two initial phases, the expert assessed the current state and designed the future state ecosystem blueprint, which was successfully implemented by the business to improve their customers' experience.
Driving Demand Generation for Healthcare IT Company
2 Month Engagement
Need: A healthcare company lacked marketing bandwidth for industry-specific field-based demand generation activities.
Expert: The expert had the right combination of functional and industry expertise for the work, with subject matter expertise in marketing complex enterprise imaging solutions and services.
Outcome: The expert quickly ramped up on the project, developing and executing winning campaigns that led to increased engagement from prospects and customers faster than expected.