Digital Marketing

Create better and more cohesive customer experiences across channels and at every stage of the buying process.

Digital Marketing Campaign Specialist for Large Energy Company
3 Month Engagement

Need:
A large energy company needed an expert in digital marketing to support development of omnichannel campaigns to drive customer engagement.

Outcome:
The expert acted as project manager for the campaigns to deliver them on time and on budget, coordinated asset production with team and third-party vendors, and set up reporting and analytics to track performance.
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Lori Y.
Lori, an independent consultant with 15+ years' experience in marketing strategy, specializes in digital campaigns across email, social, paid advertising, and SEO.
Paid Digital Media Testing for Fortune 500 CPG Company
6 Week Engagement

Need:
A Fortune 500 CPG company needed an expert to test new product concepts through paid digital channels to accelerate the product development process.

Outcome:
The expert partnered with product leaders to define test goals, built creative assets and a landing page for ads, implemented the ad test, and analyzed the results to inform pricing.
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Ankit W.
Ankit, CEO of an innovation consulting firm, has experience accelerating product development and marketing by testing digital paid channels, including for CPG clients.
Digital Marketing Campaign Testing Recommendations for Fortune 500 Company
2 Week Engagement

Need:
A Fortune 500 company needed an expert to audit a digital holiday shopping campaign and provide testing and optimization recommendations.

Outcome:
The expert reviewed the existing strategy and ad campaigns, recommended changes to keywords and targets, and identified A/B test opportunities and potential site updates.
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Shimon L.
Shimon has 10+ years of experience leading marketing at several startups from series A to IPO across ecommerce channels including SEO, paid, and influencer marketing.
Digital Transformation Playbook for Software Company
3 Month Engagement

Need:
A software company needed an expert to create a playbook to help warehouse distribution customers understand digital transformation.

Outcome:
The expert compiled research on relevant digital transformation trends and customer data, synthesized the company's market positioning and differentiators, and designed and drafted the final playbook.
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Kevin M.
Kevin, a former engagement manager at Deloitte, has extensive experience creating digital and innovation playbooks and authoring high-profile writing projects.
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Digital Marketing Expert Spotlight

Lisa C.

Specializes in Marketing Strategy, Planning & Execution

Lilly Liu M.

Growth strategy, branding, digital and customer experience

Robin S.

User Experience lead for research, strategy & design

Cheryl T.

Brand Builder and Strategist

Scott B.

Digital Marketing Consultant

Marketing & Communications Expert Services

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