Voice of Customer Research

Uncover insights about your customers' needs, preferences, and perceptions to build a customer-centric business strategy.

Internal B2B Organizations Customer Journey Mapping for F100 Retailer
2 Month Engagement

Need:
A Fortune 100 retailer's business services organization needed an expert to map the internal customer journey for employee contact centers and procurement services.

Outcome:
The expert interviewed members of the business services team to identify key pain points, conducted a design thinking workshop to formulate improvements, and interviewed internal customers of business services to validate improvement ideas.
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Shelly C.
Shelly, a customer experience consultant with over 15 years of experience in CX, previously created customer and employee journey maps for large corporations.
Amazon Seller Central Customer Calls for Private Equity Firm
2 Week Engagement

Need:
A private equity firm needed an expert with experience with Amazon to help assess risks to a company that does all of its business through Amazon Seller Central.

Outcome:
The expert designed an interview questionnaire, conducted 10 interviews with SMEs working for Amazon sellers and managing large scale Amazon businesses, and identified key takeaways.
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Jeremy G.
Jeremy, a former project leader at BCG, led a company that sells on Amazon for over 5 years, working with Amazon wholesalers and FBA.
Oil & Gas Software Survey for Private Equity Firm
4 Week Engagement

Need:
A private equity firm looking at a company in the oil & gas software market needed a consultant to conduct a survey to understand the landscape for ERP and finance & accounting software.

Outcome:
The expert created an online survey for market experts and decision makers in oil & gas field services, analyzed the responses, and prepared a readout of the results for the investment team.
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Mark W.
Mark, founder of an independent consulting firm, previously was a senior consultant at L.E.K. with experience leading due diligence, including for an oil & gas OEM supplier.
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Top-tier mgmt consultant 16+ years experience

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Research expert, Stanford MBA

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Stanford MBA Graduate with IB, PE and HF experience

Market Research Expert Services

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