Go-to-Market & Market Growth Strategy

Create go-to-market and growth strategies to capture new markets and segments for your company.

Customer Segmentation for Education Company
3 Week Engagement

A PE-owned education business needed a consultant to conduct a customer segmentation analysis to inform the company's go-to-market strategy.

The expert defined and developed the total potential customer base by segment, assessed the potential value of the customer base, and mapped that base to the company's current customers to identify gaps and opportunities.
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Annabel M.
Annabel, previously an associate at McKinsey & Company, has led segmentation analyses and market research ahead of new product launches.
Sales Strategy Support for Industrial Water Treatment Company
3 Month Engagement

An industrial water treatment company needed an expert to identify potential nearby customers for additional water treatment services.

The expert reviewed facility capabilities and configuration, developed hypotheses about potential customers, refined current customer segments, and estimated potential water volumes to be treated.
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Uday T.
Uday, an MBA and PhD in fuel science, runs a market research and consulting firm specializing in chemical, oil and gas, and energy industries.
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Go-to-Market & Market Growth Strategy Expert Spotlight

David K.

Healthcare Market Research + Commercialization + GTM

Sophia O.

Strategic Marketing and Communications Professional

Nicolas M.

Expert in growth/go-to-market, transformation, digital, M&A

Gavin P.

Bain Consultant with 5 Years of Experience & HBS MBA

Kate W.

20+ Yrs Leading Strategy, Marketing, and Operations Projects

Market Research Expert Services

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