Competitive Analysis

Gain insights to leverage your competitive advantages, address threats, and make the case for differentiation.

Fitness and Nutrition App Benchmarking for CPG Company
2 Month Engagement

Need:
A CPG company needed a consultant with experience in fitness and nutrition to analyze health and nutrition apps to understand how to differentiate themselves in the space.

Outcome:
The expert created a detailed app inventory with key attributes alongside an analysis of differentiation, leading trends, and market positioning.
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Amy R.
Amy, a former strategy leader at Weight Watchers, has extensive experience developing new business lines in the health & wellness space including fitness, nutrition, and digital healthcare.
Channel Partnership Research and Best Practices for Industrial Company
3 Month Engagement

Need:
An industrials company needed a consultant to build a competitive assessment of channel partners who resell their products to inform how to drive engagement.

Outcome:
The expert conducted in-depth interviews with competitors and channel partners to uncover partnership trends and insights, providing best practices and recommendations.
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Adam S.
Adam has over 20 years' experience providing market analysis and competitive intelligence, using a mix of quantitative and qualitative research.
Hospital Telemedicine Competitive Analysis for Global Conglomerate
3 Week Engagement

Need:
A global conglomerate needed an expert to help them better understand the market dynamics of hospital telemedicine to drive investment decisions.

Outcome:
The expert conducted a vertical analysis of telemedicine providers, identifying strengths and weaknesses in technology, services, and operations in the market.
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Christopher B.
Christoper, a former consultant at L.E.K. Consulting and senior associate at General Catalyst, has experience mapping the telemedicine market and conducting due diligence in the space.
Digital Marketing Campaign Analysis for Global Medical Device Company
4 Week Engagement

Need:
A global medical device company needed an expert to benchmark digital marketing activities in the European market to understand how they compared to the competition.

Outcome:
The expert analyzed competitors' digital marketing strategies, highlighting key tactics and resulting impact on reach and engagement.
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Marcus D.
Marcus, co-founder of a boutique consulting firm, has 20+ years' experience in benchmarking digital solutions for pharma and medical device companies.
Landscape Analysis of Payment Companies for Venture Capital Firm
2 Week Engagement

Need:
A venture capital firm needed a consultant with deep FinTech and payments experience to conduct a competitive analysis of several companies in the space.

Outcome:
The expert provided a breakdown of the companies' products and customer segmentation, and created a comparative P&L and financial analysis for each company.
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Michael S.
Michael, founding partner at an investment advisory, previously covered the payments sector as an equity research analyst and has launched FinTech startups.
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Competitive Analysis Expert Spotlight

Christopher B.

Former VC / PE Investor, L.E.K. Consultant & Tech Operator

David K.

Healthcare Market Research + Commercialization + GTM

Kate L.

MIT MBA for Strategic Transformation Projects

Kate W.

20+ Yrs Leading Strategy, Marketing, and Operations Projects

Jay D.

Top-tier consultant at the intersection of tech and strategy

Market Research Expert Services

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